Borrowed The Online Copywriter’s Handbook, Everything You Need To Know To Write Electronic Copy That Sells by Robert W. Bly. The Merrimack Library Consortium provided the loaned copy; check with your library, or find your copy on Amazon.com.

Why bother reading Bly? Because he gives you clear suggestions about website copy, or any copy for that matter. If words express, then Bob Bly knows how to inform, invite a response, and monetize his efforts. Best of all, his suggestions and guidelines make the same results possible for anyone wanting to earn a living by writing.

Writing involves commitment, courage, and confidence. Commitment to your client and reader that offers value. Courage by you, the writer, to do the task of writing. Confidence that what you write will get the attention of a reader interested in your subject enough to buy information or instruction from you. If you have an impulse to write, just do it.

The Online Copywriter’s Handbook, Everything You Need To Know To Write Electronic Copy That Sells by Robert W. Bly may not be “everything you need to know,” but it covers more than you can think of asking about writing “copy that sells”.