Article writing for the Internet lacks style. Too many disingenuous words are compiled to manipulate sales or Google. Basic elements of grammar, spelling, word usage, and author style are diminished by haste and shoddy marketing.
Throwing words on a paper or flipping sentences in private label articles or private label rights (PLR) articles may save you time, but you better know your “a, b, c’s”. This is not writing. This is not marketing. “Copy/ paste” is not a craft; “copy/ paste is a function.
The Elements of Style: 50th Anniversary Edition (Hardcover edition) is less than 100 pages of pure English instruction.
On March 9, 2004, I wrote these words in a copy for my daughter. “Memorize these rules and English should be a breeze of ballet steps for you.”
“I first read Elements of Style during the summer before I went off to Exeter, and I still direct my students at Harvard to their definition about the difference between ‘that’ and ‘which.’ It is the Bible for good, clear writing.” — Henry Louis Gates Jr.
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