copywriters

Do Your Words Electrify or Short Circuit Your Ideas

November 1, 2008

Mark Twain wrote, “The difference between the almost right word and the right word is really a large matter–it’s the difference between the lightning bug and the lightning.” – Letter to George Bainton, 10/15/1888 Finding writers with lightning in their pen gets challenging. Seems like lots of folks want to teach us how to write [...]

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