Get Ready…Get Set…Write!

Thinking and doing are coincident. An action never takes place without the preceding, predominant, or simultaneous thought. I am what I am because of my thinking; I do what I do because of my thinking, and taking action teaches me. This feels like an invisible hand at one time smacking me and the next moment applauding  me.

The reason we don't "do" what we want is because we don't think about, visualize before the event. Manifesting thought, attracting results are not new concepts. We're built this way (I don't think we evolved this way; I think we're designed this way.); there's no unique discovery in the "power of attraction".  Understanding how concepts create or instigate reality takes energy, commitment, and action.

The laws of this universe ("Laws of Attraction") are the laws of love: love for self, love for neighbors, love for family…love for all and everything. Within the expansive embrace of love is the gift of work, the gift of task that evokes joyful delights where time becomes irrelevant and no aspect of your work is tedious. Every expression of your gift is an act of graceful worship.

Never succumb to the lie that you lack gifts given in love so that you may act in love. Experience shakes us out of fearful stupor. During these moments we change.  A friend says, "I act, and my faith makes me whole."

Steve Jobs elaborates, "I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle."

Many of us live "quiet lives of desperation" because we don't lay claim to what we want." Moments string together unfulfilled desire, incomplete projects , trips imagined, but never taken… hopes without commitment. Complaining undermines confidence. Blaming parents, bosses, the economy, the hidden mysteries of the universe, or your spouse diminishes responsibility. We  control our decisions. The choices we make don't confine us; we pivot on each choice until we dance with confidence and affirmation.    

Decisions provoke results and at times, the results are not so good. When disappointing failures diffuse your energy, it's time to figure out if you're doing the right thing. If convinced, despite the frustrations and rejections, then keep at it. Struggle to hone, develop, improve, and shine. Apple Computer fired Steve Jobs  from the company he created. Here's what he thinks about that event. "I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life."

Here is the real test, does the work you are doing bring you joy despite the rejection? After completing your project or task, do you feel a mysterious euphoric delight, even laughter? To me, this is the fundamental glory of completing a task you are made to do. 

Steve Jobs said, "Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

If money is meager, provoke the dream with enduring delight, and keep at it. You never know when recognition arrives; the time when success introduces a different array of complexities. Steve Jobs explains in his Stanford University commencement speech, "You've got to find what you love" (June 14, 2005).

The Internet landscape with miles of HTML and acres of websites awaits you.

My next post teaches you how to use a time-saving, idea-making, and writer’s cramp-breaking writer’s tool.


Article writing for the Internet lacks style. Too many disingenuous words are compiled to manipulate sales or Google. Basic elements of grammar, spelling, word usage, and author style are diminished by haste and shoddy marketing.

Throwing words on a paper or flipping sentences in private label articles or private label rights (PLR) articles may save you time, but you better know your “a, b, c’s”. This is not writing. This is not marketing. “Copy/ paste” is not a craft; “copy/ paste is a function.

The Elements of Style: 50th Anniversary Edition (Hardcover edition) is less than 100 pages of pure English instruction.

On March 9, 2004, I wrote these words in a copy for my daughter. “Memorize these rules and English should be a breeze of ballet steps for you.”

“I first read Elements of Style during the summer before I went off to Exeter, and I still direct my students at Harvard to their definition about the difference between ‘that’ and ‘which.’ It is the Bible for good, clear writing.” — Henry Louis Gates Jr.


The Online Copywriter’s Handbook – Bob Bly

Borrowed The Online Copywriter’s Handbook, Everything You Need To Know To Write Electronic Copy That Sells by Robert W. Bly. The Merrimack Library Consortium provided the loaned copy; check with your library, or find your copy on

Why bother reading Bly? Because he gives you clear suggestions about website copy, or any copy for that matter. If words express, then Bob Bly knows how to inform, invite a response, and monetize his efforts. Best of all, his suggestions and guidelines make the same results possible for anyone wanting to earn a living by writing.

Writing involves commitment, courage, and confidence. Commitment to your client and reader that offers value. Courage by you, the writer, to do the task of writing. Confidence that what you write will get the attention of a reader interested in your subject enough to buy information or instruction from you. If you have an impulse to write, just do it.

The Online Copywriter’s Handbook, Everything You Need To Know To Write Electronic Copy That Sells by Robert W. Bly may not be “everything you need to know,” but it covers more than you can think of asking about writing “copy that sells”.