Treat your social media interactions like you would at a live party. Being on a social media site is sort of like being at a party only it is virtual. You would not walk up to a stranger at a party and introduce yourself by rolling into a sales pitch so don't do that on social media.
Introduce yourself then find out about the other person and what you can do for them. Find out who they are and what they are interested in. When you approach someone at a party you begin by talking about what they are doing in their lives and you are looking for things or interests you may have in common. The same is true with social media.
Compelling Profiles
Take time to set up your profile on each social network that you join. Most people rush through this important area and fail to make an effective impact. Your profile is where people go to begin to get to know you.
It is important to include pertinent information about you in your profile but it is also wise to include how you help others. Remember, all people are interested in what you have to offer them so let them know what you have to offer in your profile.
Be sure to review your profile every few months on each site that you are a member of. Your information will change over time and your profile should reflect what you are doing currently. Visit all of your sites and review your profile to ensure that your profile says what you want it to say.
Bad Behavior
Social media marketing is not just about what you say your interactions with others say a lot about who you are, what you do and how you do it. Social media marketing is about building relationships so people will experience you over time. They will notice how you behave long before they buy or refer.
Always be a giver when you are marketing online. You need to be genuinely interested in how you can help and serve others. Online networking is only the first stage to building a relationship.
Never do anything online that could harm your reputation or embarrass you. Word of keyboard travels like lightening on the internet so watch what you say and do online. Always be honest and honorable in your online business. No amount of money is worth ruining your reputation. People will share their impressions and this could have a positive or negative impact on your coaching business.
You cannot put a price tag on the value of integrity and being kind to others. Be sure that you are using social media to serve others, build relationships and grow your coaching business.
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Learn how to attract clients to your coaching business now. Get Suzan's FREE eCourse at http://www.thecoachmarketer.com. Get weekly support and coaching in my mentoring program "Zee Inner Circle" at http://www.zeeinnercircle.com
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